Hanna Aase`s blog

Yes, I´m on the search for a kick ass programmer and not just that but a technical co-founder! 

The deadline for taking the incubator´s code test is late Monday 6.february so think fast to get on the start-up roller-coaster. 

”The greatest obstacle to starting a tech company in 2012 will be the shortage of entrepreneurial tech talent”  Andy Young

According to this article I´m not the only one who is on the look for great tech talent. It´s one of an entrepreneurs biggest challenges to find a good team! I want to partner up instead of "do my own thing" and I´m looking for someone who also think it´s the future of collaboration. 

So what can I put on the table? Being in one of the top incubators in San Francisco for three months, being a part of a unique community of Silicon Valley entrepreneurs and last but not least create a social media video tool that will change the way people connect in a collaboration with people from around the world. (as a web-developer the most important thing is skills and determination and not where you are based) 

Qualifications: experience on solving technical challenges with video streaming. (skype, online tv, video chat etc) The code test for the incubator can only be done by one person and takes 2,5 hours. 

If you are a programmer and would like to know more about the product and the the incubator program you can e-mail me with previous work at hanna(at)hannaaase.no or Twitter: @hannaaase.

I´m arranging dinner in Munich for the people traveling in from abroad who are coming in Saturday 21.january so send me a message if you are attending the conference. 

Some of the speakers I´m most looking forward to hearing and info about the conference: 

 "DLD is a global conference network on innovation, digital media,  science and culture which connects business, creative and social leaders, opinion-formers and investors for crossover conversation and inspiration. Chairmen of DLD are publisher Hubert Burda and serial digital investor Yossi Vardi."

• Jim Breyer, Partner ACCEL Partners
• John Donahoe, CEO eBay
• Jack Dorsey, Creator Twitter
• Christoph Franz, CEO Lufthansa
• Arianna Huffington, co-Founder Huffington Post
• Nicolas Princen, Digital Advisor to France’s President Nicolas Sarkozy
• Sean Parker, Spotify 
• Alec Ross, Senior Advisor for Innovation to Secretary of State Hilary Clinton
• Sheryl Sandberg, COO Facebook

• Andreey Andreev, CEO Badoo
• Troy Carter, Investor& Manager Lady Gaga
  
• Brian Chesky, CEO AirbnB
• Casey Fenton, Founder Couchsurfing
• David Karp, CEO Tumblr
  
• Hilary Mason, Chief Scientist at bit.ly

• Thomas Goetz, Managing Editor, WIRED
• Jenn Lim, Chief Happiness Officer, Zappos

LeWeb needs little introduction. If you want to read more: www.leweb.net. It was a good event! Not great, but good!

Some pictures from my Toveis Media course in Twitter for businesses with Hans-Christian Vadseth from First House. Thanks to photographer Jon Danielsen who for the first time has taken a picture of me that actually didn`t land on the front cover of a newspaper. For some reason both my front page pictures regionally and nationally in Dagbladet where both taken by Jon. Witch he of course used twitter to remind me of...:) 

Thanks to SKMU and all the great people who spent the day with us from different businesses. 

In just a week Facebook has killed my blog and my personal page on Facebook. 

It will also give a better picture of what TV shows you watch, what books your reading, what trip you did, what you eat and so on. 

And what do you do when you blog? Just that! Just look at this blog and the tags. I`m sharing recipes , traveling experiences, products I like, news I read and so on. Now you could say that you could do all do that before on Facebook so what`s different? The thing I called last week "the biggest change on Facebook since pages".

The reason why I and many other`s have had a blog is because there is some things you just want to share with the people you know who are, who you are friends with on Facebook and there is things that you want to share with "the world". Blogging has been for the latter. Now that Facebook is making your profile into a timeline AND you can share public with people who "subscribe" to you as a person that you don`t know from real life there is really no need for a blog anymore. (I`m thinking that Wordpress an Blogger is having their crisis meeting as we speak/read) 

And think about this: two days before the launch of timeline, Facebook expanded the possibility to update your status from 500 characters to 5000! Hardly a coincident. 

For the people who are making money of their blog or just love their blog`s design and looks they will hang to it. But for all the people who are going around thinking "should I start a blog" and be part of all the other people who blog but are not read, than no! Just turn on your subscribe button and control what you want to post to "the world" and what you want to post to the people you know in your life. 
 

Timeline 

My first thought of the timeline was that this was a bit old-fashioned. And reminded me of the story I did on making your profile into a book. But I ordered the book because I felt the need to see my updates/life in a context that gave an overview. Facebook is now doing that for us and that`s genius. Not only are you able to show who you are today but what made you become the person you are today. 

But do we really want our past rolled out? Will this new profile mean "the past isn`t past" anymore? Do you really want pictures from 2006 from the first year you where on Facebook now suddenly be more visible? (you know they are still there but who goes thru years of albums to get to your ex boyfriend number x?) Now it will all be out in a perfect format for to scroll thru your life.

Buy a scanner 

As a digital backup freak I have spent months of my life taking backup of all my old pictures and even my grandparents old slides from the fifties. More than ever should you run up to the attic and find all your old photos and start scanning them. If not for Facebook, than in case of a fire. What is it that all the people who has had the devastating experience of having their homes burned down says that their are most sorry about? Facebook may be changing more then they think. 

Facebook is with timeline also ticking into a core in people`s life her. The need to share your life story. Just think of all the people who are writing a book about them self. Last night I saw a documentary on TV based on a former classmate of mine from law school. He went from being a drug addict to being a layer. Some lives have amazing stories and you will now be able to show yours in a timeline. The need we have to tell our stories and that other`s will listen and give affirmation and confirmation is huge and maybe Facebook will be able to tap into just this. 

Music

As I`m not a music person I will let others write great stuff about the new integration of Spotify. But one thing is certain. If My Space wasn`t dead before it sure is the nail in the coffin for the website now. And what about itunes? Is it the end for them as well? 

Like button 

So you will no longer "like" Nip Tuck the TV-show but "x is watching Nip Tuck", you will no longer like the page for champagne but "Hanna is drinking Champagne". (as long as I can make up things to make an example I of course choose the good stuff;) I now longer "like" yoga "i do" yoga. And what your friends are doing on Facebook will have an ever bigger impact on you than now! What all this means for businesses. I don`t know yet. But I think they have just been giving an incentive to even more fight for that we will eat their stuff, listen to their music and so on.

Future 

Facebook will let you preview the new profile before you make it public. Prepare to describe the story of your life. I personally will not show mine from the years before Facebook because the need to have something private (even from friends) is there. But I`m looking forward to seeing other life stories. 

And I`m waiting for Facebook`s next thing: how to create the future for your life with others! (I have some personal ideas on this one) 

Why Facebook`s "subscribe" button is the biggest thing since "pages" 

Technical news about changes from Facebook is many and I devote little time on them as it is`s not my field. Technical changes that I see as changes in the structure of how people communicate on the other hand - is my field. With this new feature, Facebook has managed to take a big bite into both Twitter's main concept and not at least Google +. That is to following people. Following others, whether it's your neighbor or a colleague.

This has been the main difference between Twitter and Facebook. Twitter is all about strangers, they do not know one another and dont`care. It`s the content that counts. It's the quick first impressions of a profile photo and a few sentences about themselves that determine whether one adopts enough interest to follow them. Now one could take that same look of the profiles on Facebook and then make the same choice.

This allows everyone to expand their networks on Facebook regardless of whether it`s a contact they have in their network from beforehand. (At least if you're like yours truly that have as a principle not to approve friend requests you have not met face to face) but it will lead to more people clicking the request button and send a friend request as a result of the new feature. The longer you follow a person with the new subscribe button, the closer you feel to the person and that you know the person.  And as you know: the more people that are friends with each other, the more traffic to Facebook. Meaning more income to them. (and they deserve every penny!) 

This new feature  is huge! We may not see it overnight, but the path Facebook is now taking and going in a direction of being the ultimate social media site for the future aswell.

Competitors or entrepreneurs who have been walking around with similar ideas of ​​new features not found on Facebook has more or leas had their idea destroyed overnight. (And there are many).

Even us that have made our own personal "page" now has a page that has lost it`s meaning. I made a personal page first and foremost to have a place to refer friend requests I did not know who was. Now they can regardless of my excepting or not follow the updates I choose to have public and comment on them if they wish. (Just like on a personal page)

Ordering

So I have ordered from Yearbound and EgoBook. (my starting point was an article Mashable did on the subject)

When it comes to ordering I found yearbound easyest to order from! It`s easyer to see what you want to select when it comes to dates and content) I ordered year 2009 with both companies and the result will be in the mail in about two weeks. Price: (including shipping) 

Yearbound: $55.53
EgoBook: $57.14

I will update my blog when the results are in and I have read all the interesting stuff from page to page;) 

Btw: Yearbound lets you download your profile into pdf so you can share it online but if you have a closed Facebook profile don`t go a head and do that. All though it`s the past and not the present you are sharing a whole year that was private at the time but don`t let me stop you. I just wont. (especially after they pointed out what my most popular status update was) 

Here is the interview I did last week with NRK. The article could be pages long and it`s not easy to say something short on such a huge subject. A lot of people want to clean the web from offensive comments regarding rase and religion in Norway after the terrorist attack. The discusion is also on whether you should be able to be anonymous or not in your comments online. I`m afraid that people as this article show can say the most offensive thing with full name! And do we really want everything to look peachy online if the reality is that people are sitting in there homes with the exact same opinions. I don`t have the solution. I just don`t like the idea of the web turning into icing on the cake and not reflecting reality. 

Another Facebook story in the press where I give my inputs. This time a school in Sweden has been fined after firing their principle after he posted party pictures of himself topless. The debate forum in this case has really exploded. You can reed the article here!